In this rapidly changing era, different pieces of information enter your eyes every day. This is an era of information explosion, where social media platforms like Instagram, Twitter, and TikTok deliver the latest news to you anytime, anywhere. You can be the first to know as soon as there is a significant event. Behind all these, there are people planning everything. They are event planners!
But what does it mean to become an event planner? Through this profession, you can turn your dreams into reality, show your ideas to everyone in a natural way, and make everyone amazed at everything that is presented. They love it from the bottom of their hearts. This is the meaning of your doing this profession, realizing what you think in your heart, doing what you want to do in your heart; this is what other professions cannot bring.
What is Event Planning?
Event planning is to create an experience to achieve your original purpose. Event planning is divided into four types:
- Marketing-led event planning
- Communication-led event planning
- Entertainment political event planning
- Mixed event planning
Marketing-led refers to event planning with profit sales as the primary purpose and brand promotion as the auxiliary, such as the world-renowned North American International Auto Show. Communication-led event planning refers to event planning with brand promotion as the primary and profit sales as the auxiliary, such as the Oscars, Grammys, Golden Globe Awards, and other award ceremonies.
Entertainment political event planning refers to planning carried out under the instruction of documents or arrangements by people, such as school social dances, student union songs, dance parties, etc. Mixed event planning includes marketing and communication, such as Davos Wealth and other activities. These activities often require customers to place orders for advertising, and a vast brand promotion accompanies the event itself.
In recent years, with the increasing development of the Internet, everyone’s demand for social media is getting bigger and bigger, the activities planned are also increasing, and the number of event planners is also increasing.
Job Responsibilities of an Event Planner
The job responsibilities of an event planner include:
- Planning event plans.
- Planning event processes.
- Being responsible for the execution of events.
- Coordinating various aspects.
- Managing budgets.
- Evaluating after the event.
In the beginning, according to the customer’s needs, plan the event plan, clarify the goal of this event, and then plan the specific process of the event, arrange the particular schedule for the precise execution of the on-site event, coordinate the everyday work of various aspects, manage the project funds well, and ensure that the perfect event is made without exceeding the cost. After the event is over, an evaluation of the event is still needed so that it can be done better next time.
Event planning emphasizes 5P and 6A. 5P includes purpose, personnel, products, location, and process, which means the purpose of this event, the target audience, the products provided, the event's location, and the event's standard process steps. And 6A is expectation, arrival, atmosphere, appetite, activity, and appreciation. These represent the effects that the event wants to achieve, from the expectation of the event to the arrival of the guests, the atmosphere of the event, the physical objects and the content of the event, and the feedback from the guests’ experience; these are the elements of event planning.
Difference Between an Event Planner and an Event Organizer
Seeing this, you may have a question: What is the difference between an event planner and an event organizer? The most significant difference is that event planners must be people with peculiar creativity. The creative concept is the basis of an event. At the same time, the organizer only needs to organize the event according to the instructions and does not need to be responsible for the conception of the concept, which is also the essential difference.
Skills Needed to Become a Successful Event Planner
In addition to having strong organizational skills, excellent communication skills, and flexible problem-solving skills, the most important thing is that he needs to have a brain that can diverge thinking, propose novel ideas, and lay the foundation for an event. If an event has no outstanding places, it will not be successful. This can include eye-catching guests attending the event, a unique stage, or even a dazzling stage light or advanced technology.
For example, the AR light show of the Seattle Space Needle Tower in 2022. Since 1992, the Seattle Space Needle Tower has staged light and fireworks shows daily, a famous scene that the locals are proud of. However, because of the epidemic and the progress of technology, the AR light show was staged in 2022, which caused heated discussions worldwide. Using AR technology brought the audience a magnificent visual feast. This time, virtual lights, projections, and special effects were superimposed on the Space Needle Tower and the sky, bringing the audience a magical AR light show. This idea is very creative and can be remembered by the world.
Another is the light show of the Empire State Building. As a landmark in New York, the light show of the Empire State Building is always surprising. In cooperation with top stars such as the Backstreet Boys and Coldplay, the light show has attracted the world's attention. You think about it: if it is just an ordinary light show, can it cause such a significant response? Therefore, a creative idea is the most critical skill of an event planner.
How to Become an Event Planner?
(1) Educational requirements and qualification certification: Event planners have no requirements for academic or educational qualifications. Of course, if you have studied event management or related majors in college, it will be more helpful for you to engage in this line. You can also take relevant certificates, such as assistant planner, intermediate planner, senior planner, and other certificates more conducive to your solid foundation.
(2) Start from the basics and actively gain experience. Experience is significant for an event planner. When you have rich experience, planning activities are also handy. You can choose to intern in related units, start from the basics, and first gain rich experience.
What is the Return of an Event Planner?
This is a fundamental question for most people. The information explosion era is increasing the number of event planners. After successful large-scale event planning, the income is also good. Of course, the return is directly proportional to the size of your planned event and whether it is successful. When you have accumulated rich experience in designing large-scale events, you naturally don’t need to consider the return issue.
Therefore, the event planner is the place to realize your dream in your heart. If you have creative ideas and want to turn them into reality, then this profession is your best choice. When you consider entering this magical industry, don’t forget to find your most sincere friend, your good partner on the road of event planning; it can add bricks and tiles to your event and create a more significant stage, such as Grace Stage Lighting. It has 14 years of stage lighting experience and can create more dazzling and unique stage lights. They have a professional team and a one-year product warranty to ensure that your products have no worries; let us light up this world together and let the world become different because of you!