Building a successful photography business is about more than just taking great pictures. It’s about creativity, vision, and style. In this blog post, I’ll share some insights and lessons I’ve learned over the years as a professional photographer. Whether you’re just starting out or looking to take your business to the next level, these tips will help you stand out in a crowded industry.
Less is More: Curate Your Portfolio
One of the biggest mistakes I see photographers make is overloading their portfolios with hundreds of images. Sure, you might have 300 great photos, but do you really need to show all of them? Think of it like this: if someone asks for a glass of water, you don’t open a fire hydrant. Be selective. Show only your best work. Print it out, look at it, and ask yourself, “Does this image truly represent my style and vision?”
Creativity is Key
Creativity isn’t just about having a unique subject or a stunning location. It’s about taking something ordinary and making it extraordinary. For example, I once had to photograph musicians who were used to performing on stage at 11 p.m. on a Friday night, but their photo shoot was at 2 p.m. on a Wednesday. They were tired, uninspired, and just waking up. My job was to bring out their energy and personality in a creative way.
Don’t Copy, Innovate
It’s easy to fall into the trap of copying what’s popular. When a certain style or technique wins awards, suddenly everyone wants to replicate it. But here’s the thing: if you’re just copying someone else, you’re not standing out. Instead, take inspiration from other genres. If you’re a wedding photographer, look at fashion photography or photojournalism for fresh ideas. Mix and match techniques to create something uniquely yours.
Know Your Numbers
Running a photography business isn’t just about taking pictures—it’s about running a business. You need to know your numbers. How much does it cost you to live each month? How many shoots do you need to book to cover your expenses? When I started, I needed $2,500 a month just to survive. That meant booking at least 10 shoots at $250 each. As my business grew, so did my rates. Now, I can’t afford to take a $25 job because my expenses are much higher.
Market Yourself Creatively
Marketing is where a lot of photographers struggle. You can’t just rely on SEO or social media to bring in clients. You need to get out there and network. When I started, I would go to local shows, meet bands, and strike up conversations. I didn’t just hand out business cards—I handed out wooden blocks with my contact information wheat-pasted on them. It was unique, memorable, and it got people talking.
Balance Work and Family
One of the hardest parts of running a photography business is finding balance. When you’re passionate about your work, it’s easy to let it consume your life. But your family should always come first. My wife and I have had our share of struggles, especially when I’m on the road for shoots. We’ve learned to set boundaries, like no business talk in the bedroom and having dinner together every night when I’m home.
Keep Learning and Growing
The photography industry is constantly evolving, and you need to evolve with it. Don’t get stuck in a rut. Keep learning new techniques, experimenting with new styles, and pushing yourself out of your comfort zone. I’m always looking for inspiration, whether it’s from street art, classic Hollywood photography, or even other industries.
Building a successful photography business takes time, effort, and a lot of creativity. But if you stay true to your vision, know your numbers, and keep pushing yourself to innovate, you can create a business that not only pays the bills but also brings you joy.
Remember, it’s not just about the gear or the technical skills—it’s about how you see the world and how you share that vision with others. So get out there, take risks, and don’t be afraid to be different.
